Logo & visual identity
Salma Hamdy
- TVARA wordmark with the split V
- Brand mark, app icon and favicon set
- Social and campaign templates
Company work · Branding
TVARA Brand Identity
Our own identity: the TVARA name, wordmark, palette and this website.
TVARA comes from the Sanskrit “Tvarā”, meaning speed, and the identity turns that into movement with direction. The wordmark splits its V into two strokes, like a step forward. Ink Navy, Warm Off-White, Electric Orange and Silver Gray carry it from business cards and posters to social templates and this website. Tagline: “Ideas That Move Brands.”
Tools & stack
Who did what
Designed, branded & developed by the TVARA team
Brand strategy & naming
Fatma Hamdy
- Name story from the Sanskrit “Tvarā” (speed)
- Positioning, personality and the tagline “Ideas That Move Brands.”
- Colour palette and brand guidelines
Website development
Mohamed Ismail
- Bilingual Django website (this site)
- Content management for team and portfolio
- Hosting and deployment
Gallery
Inside the project
