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Individual work · Branding
Brand identity for a fashion designer launching her own couture label: story, two creative territories and visual identity.
After years of designing under other names, Menna Galal is launching a label of her own — and her brides are starting a new chapter too. Fatma built the brand on that meeting point, “Made for New Beginnings”, wrote the brand story, and developed two creative territories: “The Becoming”, soft and flowing, and “Sculpted Femininity”, a contemporary couture house of strong silhouettes and one unexpected detail. Both carry the wordmark and MG monogram, a palette of bone, sand, taupe, mocha, charcoal and gold, and direction for photography, brand applications and packaging.
Who did what
Brand strategist & creative director
The story
Every beginning has a moment we remember.
A moment when we decide to start a new chapter, take a different step, or live an occasion that will stay part of our story for years.
Menna Galal believes the dress we choose for that moment is more than something we wear.
It is part of the memory.
Part of the feeling.
And part of the picture we will remember ourselves by at a new beginning.
Menna's own journey began with art, and grew through design, tailoring and an understanding of how a piece is built — from the first line on paper to the last stitch.
After years of designing under other names, she reached her own new beginning:
for every design to carry her name, and every piece a part of her personality.
This is where the two stories meet.
A designer beginning her own chapter, and a woman getting ready for a new chapter of her life.
So every Menna Galal piece is designed to become part of that moment.
Made for New Beginnings.
Gallery
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